• - Collect information on: 1) market dynamics, 2) consumer insights 3) and competitors’ movements on a regular basis and ensure the translation of these insights into winning marketing/brand programs
• - Suggest the need to conduct marketing and brand research to identify sources and strength of brand equity of Diana’s brands and competing brands
• - Work with research agencies to conduct marketing research projects in a timely and effective manner

1. - Develop marketing/brand plans and projects for assigned brands to deliver KPIs set by Marketing Manager
2. - Protect and enhance brand equity of assigned brands over time, across markets, along the category and product line, and over all marketing programs
3. - Develop brand-oriented marketing plans and budget, including ATL (TV, Print, Internet, Radio, OOH) and BTL (Special Events, Sponsorship, Celebrity Endorsements, Promotion...) to enhance brand equity of Diana’s master/sub-brands and achieve brand sales/profit.
4. - Collaborate with and manage professional marketing service agencies (ad agencies, media agencies, BTL agencies, among others) to prepare and execute marketing programs, with approval of MM and/or CEO.
5. - Ensure the timeliness, effectiveness and efficiency of services delivered by marketing agencies (A&P plans, designs, TVC/Print Ads production, promotion production, media planning/buying, researches etc.)
6. - Monitor the timely progress and effectiveness of marketing/brand programs and its contribution to the company’s sales and profit growth and propose improvements.
7. - Manage the allocation and disbursement of budget for assigned brand to maximize ROI (return on investment)

- University graduate, with minimum 3 year experience in brand management and at least 2 years experience in Assistant Brand Manager position (Degree with Marketing Background is an advantage)
- Good analytical skills, Creative, Very passionate
- Proactive and takes initiatives
- Hard-working and ready to work in high pressure environment
- Very good oral & written Vietnamese and English
- Good interpersonal skills
- Able to work independently and as part of a team.